On My Way Septic - Driving Lead Generation Through Targeted Digital Marketing
Client: On My Way Septic
Industry: Septic Services
Location: Miami, Florida
Objective
To attract new clients and generate leads through the design and development of a new website and the implementation of Google Ads campaigns.
Background
On My Way Septic, a septic service company based in Miami, Florida, aimed to expand their client base and generate high-quality leads. To accomplish these goals, On My Way Septic partnered with our Digital Marketing team to enhance their online presence and develop an effective digital advertising strategy.
Strategy
Website Design and Development
- Redesign and Structure: We revamped On My Way Septic’s website to create a modern, user-friendly interface. The new design included clear, easy-to-navigate sections for each service offered.
- Service-Specific Landing Pages: We developed individual landing pages for each service provided by On My Way Septic. Each landing page featured detailed service descriptions, promotional codes, and prominently placed contact forms to facilitate lead capture.
- Value Proposition: The landing pages were designed to quickly convey the value of the services and encourage immediate contact through the forms, highlighting promotional offers to attract more leads.
Google Ads Campaign
- Campaign Launch: After deploying the new landing pages, we launched a series of targeted Google Ads campaigns.
- Targeted Keywords: The campaigns focused on keywords relevant to septic services, specifically targeting users experiencing issues with their septic systems who needed quick solutions.
- Objective: The primary objectives were to achieve a high target impression share and maximize conversions through phone calls and form submissions.
- Ad Optimization: Continuous monitoring and optimization of the ads ensured improved performance and cost-efficiency.
Results
Lead Generation and Conversion
- Increased Visibility: The Google Ads campaigns significantly boosted On My Way Septic’s online visibility, reaching potential clients at the moment they were searching for urgent septic services.
- Lead Capture: The strategic use of service-specific landing pages and targeted ads successfully captured numerous leads through phone calls and form submissions.
- Enhanced Conversions: The emphasis on clear value propositions and promotional offers led to a higher conversion rate, turning more visitors into leads.
Cost Efficiency
- Optimized Spend: The campaigns were managed to maximize the budget, ensuring a cost-effective approach to lead generation.
- Improved ROI: Strategic ad placements and ongoing optimization efforts resulted in a notable return on investment.
- Cost Reduction and Lead Increase: With our strategy, we were able to reduce their ad spend by 27% and increase their leads by 34%.
Conclusion
Our comprehensive digital marketing strategy for On My Way Septic effectively enhanced their online presence and attracted new clients. By redesigning their website with service-specific landing pages and running targeted Google Ads campaigns, we were able to generate significant leads and improve conversion rates. This case study demonstrates the impact of a well-executed digital marketing plan in driving business growth and success.
Contact Us:
To learn how our Digital Marketing team can help your business achieve similar success, reach out to us today.
