ON MY WAY SEPTICS: DIGITAL MARKETING FOR A SEPTIC COMPANY
How we increased their leads while reducing their cost-per-lead and their overall ad spend.
On My Way Septic is a septic company located in Miami, Florida. With the objective of attracting new clients and generate leads, with our Digital Marketing team, we were in charge of designing and developing their brand new website and running their Google Ads.
Our Focus:
We started by redesigning their website and developing different landing pages for each service they provided. We wanted each user to easily see what their service was, their promo code, and a contact form; we wanted users to quickly see the value and contact them through the form.
Once we had all landing pages deployed, we launched a series of Google Ads campaigns in order to attract users that were having issues with their septic systems but they couldn’t waste time searching and analyzing every septic cleaning company. The campaigns had the objective to reach a target impression share and maximize conversions in the form of phone calls and form submissions.
The Result:
With our strategy, we were able to reduce their ad spend by 27% and increase their leads by 34%.
For more information about our services and how we can help you grow your results and optimize your teams, contact us through our following form, or send us an email at contact@jcemarketingfirm.com.